Chowpatty beach is situated in the heart of Mumbai and has got rich historical link ups with the freedom movement. Presently this is the spot where Lord Ganesha's images are immersed after the conclusion of the Ganesha Chaturthi festival in August/September when large images of the elephant-headed god are immersed in the murky sea. As a part of the city's cleanliness and beautification drive, Chowpatty is also being given a face-lift. This beach is the venue where many Hindu religious ceremonies can be witnessed like the annual thread-tying ceremony initiating young boys into the Brahmin caste. Another festival 'Nariel Purnima' is celebrated towards the end of the monsoons.

This is probably the "Chowpattization" of an outing spot. Chowpatty beach in Mumbai is frequented less by localites and more by tourists to the city. Like tourist destinations, the moment an outing destination is crowded, people begin to seek other destinations. Nothing like an air conditioned mall to while time away especially in the scorching summer.